Brand Identity / Brand Manual
Name, Logo & Tagline
Branding - Packaging
Storytelling - Drawings
Website / E-Shop
Brand Identity / Brand Manual Name, Logo & Tagline Branding - Packaging Storytelling - Drawings Website / E-Shop
Brand Identity / Brand Manual
FONTS
Organic herbal tea in Nespresso-compatible capsules, merging tradition with innovation.
Adobe Myungjo Standard Font for tradition, and BC Alphapipe Thin Font for innovation.
COLOURS
Only single and dual flavours to honour each herb’s unique flavour, resulting in a clean taste.
Clean palette with a cream base, black text, and colours inspired by the capsules and herbs.
CIRCULARITY
Organic herbs in home-compostable capsules that transform into natural fertiliser for the soil, a circular concept.
Circularity in design, reminiscent of a capsule’s shape or of a Cycladic window.
The Name, Logo & Tagline
Branding - Packaging
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Lemon Verbena
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Spearmint
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Chamomile
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Lemon Verbena & Basil
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Geranium & Lemon Balm
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Rock Rose (Limited Edition)
Storytelling through Illustrations by Mari Aoyama
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Nikitas could not sleep...
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Costis, Ilia's father, suggested he drink chamomile tea for its calming benefits.
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To his surprise, Nikitas fell fast asleep!
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While drinking their morning coffee, Nikitas and Ilia realised "How convenient would it be if herbal tea were in capsule form, too? It would be ready in less than 1 minute!"
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After ordering a re-usable capsule, filling it with their favourite loose-leaf chamomile, and comparing the result flavour-wise to a traditionally brewed cup of tea, Nikitas & Ilia decided to materialise their idea!
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Not long after, Nikitas was sealing capsules with a clothing iron to present samples to investors...
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They said YES and the company eventually launched on April 15th, 2024!
